Case Study: LC Bead LUMI achieves mobile responsiveness and streamlined product ordering with Kentico

LC Bead Lumi - Customer Case Study

BTG plc commissioned a dedicated product site for LC Bead LUMI, a device designed to revolutionize treatment of hypervascular tumors. The brief was to create a site that looked distinct from the main BTG site while keeping the client’s color scheme, educate visitors and enable orders (US users only), and overcome technical challenges around responsive behavior, isolating subpage styling, and presenting events in date order.

Discover IT implemented the site on the Kentico platform using Kentico web parts and repeaters to manage dynamic content (events, press, news) and used the Bootstrap framework to ensure full mobile responsiveness while keeping styling isolated from the main site. In the first three months after launch the site delivered strong mobile engagement, healthy session durations across devices and an effective channel mix, meeting the goals for product education, ordering and US-only access.

LC Bead Lumi