Case Study: Lay & Wheeler Ltd achieves increased online sales and streamlined site management with Kentico

Lay & Wheeler Ltd - Customer Case Study

Lay & Wheeler, the fine-wine division of the Majestic Group and operator of the Cellar Circle subscription and En Primeur services, needed a modern e-commerce site to reflect its brand, simplify a complex purchasing journey, and support growing mobile/tablet traffic. Their outdated CMS and cumbersome checkout were hurting engagement, conversions and internal content management, so the business sought a rebuild to increase registrations and sales while maintaining strong product and membership functionality.

Crafted (a Kentico Gold Partner) delivered a fully responsive Kentico site with Microsoft Navision integration, custom admin modules, external authentication and improved UX, launching in April 2016. The new platform made site management far easier, unified the brand experience and streamlined buying and account management; results included the best April in five years, beating early sales targets, and a 19% uplift in organic traffic in the first week post-launch.

Lay & Wheeler Ltd

Katy Andersen

Customer Director