Case Study: LandrumHR achieves 31% longer session duration and 16% more visits with Kentico

LandrumHR - Customer Case Study

LandrumHR, a provider of full-service HR outsourcing to more than 1,800 small and mid-size businesses, faced a restrictive, technically debt-laden website built on Umbraco with a separate WordPress blog. The marketing team lacked easy content and landing-page control, the site had responsive and SEO issues, and analytics and campaign capabilities were limited.

Bit-Wizards migrated LandrumHR’s design into Kentico (initially v8.2, upgraded to v10), rebuilt responsive and custom templates, integrated the blog and landing-page builders into a single SEO-optimized site, and added custom analytics and development/staging/production environments. The relaunch drove a 16% increase in visits, 42% increase in page views, 31% longer session duration and a 35% drop in bounce rate, with ongoing SEO work and planned marketing automation to expand results further.

LandrumHR

Joni Humphreys

Senior Marketing Communications Specialist