Case Study: Lake Metroparks achieves a 578% increase in page views with Kentico

Lake Metroparks - Customer Case Study

Lake Metroparks is a Northeast Ohio park and conservation system serving more than 2.5 million annual visitors with trails, nature centers, golf courses and educational programs. Their existing website was outdated and didn’t convey the parks’ appeal or make it easy to plan visits—content was diverse and often geo-specific, the mobile experience needed to be prioritized, and site management had to be simple and precise.

thunder::tech rebuilt the site on Kentico, added customized Google map integration and interactive park detail pages (including trail maps, reservations and photo galleries), and used large photography plus a seasonally changing color palette to create an immersive experience. The redesign drove strong engagement improvements: sessions +226%, users +191%, page views +578.45%, pages/session up ~108%, average session duration +71%, and bounce rate fell from 73.48% to 47.25%.

Lake Metroparks