Case Study: Konica Minolta achieves better conversions and localization with Kentico

Konica Minolta - Customer Case Study

Konica Minolta, a Japanese multinational technology company, was struggling with a poorly converting European e-shop for printers and related products. The site had a complicated purchase process, weak product and service information, required registration to view prices, limited SEO and analytics, and no support for regional localization.

Kentico, implemented by partner PUXdesign as a headless solution, was used to rebuild the e-commerce experience with a faster JAMstack/NEXT.js front end, clearer content, transparent pricing, and support for both sales and rentals. Kentico helped enable country-specific products, pricing, and campaigns, and PUXdesign eliminated 80% of the original business-related errors while training local teams to manage content and analytics more effectively.

Konica Minolta

Jiří Mocek

Business Consultant/Project Manager IT Portal B2B Europe