Case Study: Kenworth of Louisiana achieves e-commerce expansion and a mobile-friendly, SEO-optimized site with Kentico

Kenworth of Louisiana - Customer Case Study

Kenworth of Louisiana is a full-service Kenworth and Hino truck dealership that recently expanded from southern Louisiana to serve the entire state and added a recreational trailer and accessories line. They needed a faster-to-deploy, mobile-friendly site that reflected their expanded brand, improved SEO, supported four distinct product lines, and balanced the different sales needs of commercial truck buyers (quote-driven) and recreational customers (convenient online shopping). The site also had to handle salvaged-item offers, custom shipping, cross-selling, and diverse product filtering.

Heartland Business Systems selected Kentico and built custom templates, a mega menu, and consistent product pages with imagery, specs, flexible options/filters, ratings, and features for “request a quote” and “make an offer.” The responsive, SEO-friendly site added e-commerce for the recreational division, improved brand presentation and imagery, enabled cross-selling, and simplified content entry and management—delivering a professional, expand-ready online presence.

Kenworth of Louisiana