Case Study: Jazzercise achieves 62% traffic growth and streamlined content management with Kentico

Jazzercise - Customer Case Study

Jazzercise, a global dance-based fitness franchise, needed to relaunch with a completely new brand identity, messaging, class offerings and an online community. Their website required a full redesign and rebuild to fix performance issues, improve UX, add extensive multi‑lingual support and new features like a dynamic social wall — all on an extremely tight 12‑week deadline to go live by January 1, 2015.

Partnering with 4Hilton, the site was rebuilt on a new Kentico instance using Bootstrap 3 for a responsive layout, flexible dynamic templates, custom location search and Postano social integration to drive community content. The project launched on time, delivering a modern, mobile‑friendly site with simpler content management and multilingual capability — traffic grew from 800,000 to 1.3M visits per month and the new platform is estimated to save 50+ development hours each month.

Jazzercise

Andrew Blocksidge

Director Global Information Technology