Case Study: International Labour Organisation (ILO) boosts global engagement and simplifies content management with Kentico

International Labour Organisation - Customer Case Study

The International Labour Organisation (ILO), the UN agency for labour based in Geneva, asked Syndicut to turn its visually rich iPad InfoStories app into a fully responsive website to broaden reach and boost advocacy. The main challenges were preserving the app’s immersive, data-driven storytelling while making the site easy to navigate, highly shareable and editable by third-party contributors with varying technical skills — requiring a flexible, user-friendly CMS, responsive design and refined navigation and templates.

Syndicut solved this by tailoring Kentico into a modular InfoStories CMS with ready-made components, custom page templates and form controls so editors and external contributors can create distinctive, interactive stories; social sharing tools, click-to-reveals, video features and a mailing list increased engagement and return visits. The site improved content, design and UX, drove higher social sharing and attracted 1,668 users in the first 10 days (peak 413 on May 11, 2016), with projected goal attainment ahead of expectations.

International Labour Organisation