Case Study: International Dairy‑Deli‑Bakery Association achieves a responsive, scalable site and 128% mobile traffic growth with Kentico (implemented by Skyline Technologies)

International Dairy Deli Bakery Association - Customer Case Study

The International Dairy-Deli-Bakery Association (IDDBA) is a nonprofit trade association serving food retailers, manufacturers and other industry professionals. Their legacy, highly customized website had grown complex over many years, relied on multiple external tools, and struggled to serve a rapidly growing mobile audience. With no dedicated internal web development staff and large traffic spikes during annual expo registration, IDDBA needed a more maintainable, scalable and mobile-friendly platform.

Skyline Technologies migrated IDDBA to the Kentico CMS and moved hosting to Microsoft Azure, delivering a responsive redesign, custom navigation, AMS integration, member directory, blog and full e-commerce (conference registration, publications sales, custom invoicing/receipts, payment and shipping integrations). Built in three months using Agile, the new site made content and commerce self-service for the IDDBA team, enabled on-demand scaling for peak traffic, automated member account creation, increased organic search from 44% to 54% and grew mobile traffic by 128%, while reducing manual work and hosting costs.

International Dairy Deli Bakery Association