Case Study: InspireSME achieves a content-rich, scalable editorial and events platform with Kentico

InspireSME - Customer Case Study

InspireSME (inspiresme.co.uk) is a B2B small-business advice platform that aims to connect entrepreneurs with customers, suppliers, mentors and collaborators across the UK. Competing in a crowded market, the site needed to be highly content‑led—supporting news, Q&As, interviews, events, videos and case studies across topical “Channels” like Planning, Technology and Finance—while providing editorial workflows and event management that non-technical staff could use easily.

Crafted Media Ltd built the beta site using Kentico as the core CMS, combining bespoke functionality with out‑of‑the‑box tools and an aspx template approach for maximum flexibility; the initial phase involved over 250 days of design, development and content production and a 16‑week beta delivery. The result is a scalable, content-rich platform managed by an in‑house team producing up to 20 items per day, supporting events and payments (including direct debit), and earning strong praise for “phenomenal and exponential” growth and its value as an “invaluable resource” for UK small businesses.

InspireSME

Paul Couch

Managing Editor