Case Study: InfinityQS International reduces paid conversion costs by 56% and boosts conversions with Kentico

InfinityQS International - Customer Case Study

InfinityQS is a market-leading Quality Intelligence SaaS provider that helps manufacturers collect and turn quality data into actionable insight. Facing a complex, global sales cycle and the need to support a product launch, the company required a redesigned website to elevate its brand, present customer-first content, support multilingual audiences, integrate CMS/marketing automation/CRM, guide users to the right solution, and enable rigorous tracking and testing of marketing-driven traffic.

Refactored delivered a mobile-first, content-led site built on a flexible platform with visual panel design, repeatable widgets, personalized experiences, A/B and multivariate testing, and full localization and analytics integration. The results included a 56% increase in conversions, 15% more total visits and organic traffic, a 34% jump in mobile conversions, a 56% reduction in cost per paid conversion, and improved keyword rankings and engagement across the site.

InfinityQS International

Greg Matranga

Director of Marketing