Case Study: HR Executive achieves streamlined service discovery and lead generation with Kentico

HR Executive - Customer Case Study

HR Executive is a human-resources consulting firm that builds and optimizes teams, processes and structures for organizations. They needed a fully responsive B2B website to build their brand, present a wide range of services with clear navigation, and capture potential customer data — the main challenges being smooth exploration of many services and encouraging users to contact the company or share personal details.

The solution was a mobile-first, responsive site featuring large menu mouseovers, a sticky sidebar navigation and unique service icons, plus lead-generation tools: gated PDF publications delivered by email and contact forms on every service and training page. Results included positive partner feedback, clearer presentation and shorter user paths versus the old site, and consistent capture of user data; Kentico was chosen for its UI, document management and upgradeability.

HR Executive