Case Study: Hodder Education achieves a modern, responsive, conversion-focused website with Kentico EMS

Hodder Education - Customer Case Study

Hodder Education, a leading UK publisher of secondary textbooks and digital resources, needed to replace a dated, cluttered marketing website with a modern, responsive site built in Kentico EMS. The rebuild had to unify products from separate CRMs and e-commerce systems (including Dynamic Learning and Philip Allan Magazines) and be optimized for mobile and tablet use while improving product discovery and conversion.

MMT Digital delivered a content-centric responsive redesign and fully leveraged Kentico EMS (document types, widgets and web parts) to enable user segmentation, personalization, A/B testing and marketing automation. The relaunched site won stakeholder praise, drove immediate orders, was named among Kentico’s Top Ten Sites for 2013, and gave Hodder Education robust analytics and targeted marketing capabilities.

Hodder Education

David Smith

Web Manager