Case Study: Hemingway Tailors achieves 57% longer average session duration and launches bespoke e‑commerce with Kentico

Hemingway Tailors - Customer Case Study

Hemingway Tailors is a luxury bespoke menswear brand with a workshop in Leeds and a Savile Row showroom. They needed a fully functional e-commerce site and content management system that could support highly personalised, made-to-order shirts—specifically a simple, intuitive customization tool to handle ten different shirt options—while preserving the brand’s heritage and craftsmanship online.

Pixelbuilders delivered a product-first Kentico e-commerce build with a bespoke “shirt builder” using Variants and Options, intuitive product filters, CMS control and SagePay integration. The 18‑week project drove Hemingway’s first online sales and stronger engagement: pages per session +21% YoY, average session duration +57% YoY, bounce rate -7% YoY (with further month-on-month improvements).

Hemingway Tailors

Toby Luper

Master Tailor