Case Study: Havaianas Australia achieves 30% online revenue growth and streamlined operations with Kentico EMS

Havaianas Australia - Customer Case Study

Havaianas Australia, a leading retail and fashion brand, faced an outdated, desktop-only e-commerce site with technical and performance issues, poor navigation, limited SAP integration and back-office flexibility, and missing retail features such as gift cards, promotional tools and mobile shopping. Devotion Digital was engaged to re-scope and deliver a modern, scalable online storefront that could support marketing, merchandising and growth.

Devotion built a fully responsive Kentico EMS site with near-real-time SAP Business One integration, a custom "Make your own thong" product tool, enhanced gift card and coupon functionality, expanded payment options and richer CMS capabilities. The relaunch drove strong results: a 30% uplift in online revenue in the first six months, a 35% increase in sessions and 27% more users year-on-year, longer average sessions, improved inventory accuracy and back-office efficiency, and new marketing and testing capabilities.

Havaianas Australia

Emma Kowaleczko

Marketing Manager