Case Study: Groupama Asfalistiki (leading Greek insurance company) achieves 230% increase in sessions with Kentico EMS

Groupama Asfalistiki - Customer Case Study

Groupama Asfalistiki, a leading insurance company in Greece, needed a fresh, mobile-first website that reflected its brand and made its products easy to discover and maintain. The main challenges were migrating existing content, delivering a highly dynamic design editors could manage, and building a pricing calculator that securely integrates with internal systems (ERP/CRM) while supporting multiple on-site placements and varied functionality.

Using Kentico EMS, Redirect implemented custom web parts and modules—including a reusable pricing calculator tied to back-end services—plus flexible page types, transformations and widgets to enable dynamic content and editor control. The site added visitor tracking, personas and remarketing capabilities; within three months post-launch Groupama saw a 230% increase in sessions, 40% rise in monthly traffic, 32% more organic traffic, a 15% drop in mobile bounce rate and faster, more engaged visits overall.

Groupama Asfalistiki

Sergios Manolis

Digital Communication