Case Study: Golf Etc. achieves increased foot traffic and online conversions with Kentico

Golf Etc. - Customer Case Study

Golf Etc. Columbus opened in April 2013 as a local alternative to big-box sporting goods stores, offering custom club fittings, professional repairs and a full retail selection of pro-line equipment and apparel. With no online presence, k2dsquared was tasked with creating a distinct brand for the store, differentiating it from other Golf Etc. locations and translating the store’s three-dimensional space, services and expertise into an engaging website to drive awareness and foot traffic.

k2dsquared listened to the client and translated that story into a visually compelling site using information architecture, wireframes, visual design, development and Kentico CMS implementation, enabling easy authoring and flexible developer customization. Since launch the site has delivered steady growth in revenue, foot traffic and repeat customers, increased conversions via contact forms, and minimal time required for site management while preserving a consistent in-store feel.

Golf Etc.