Case Study: Goldsborough Estates achieves higher web traffic and improved SEO with Kentico

Goldsborough Estates - Customer Case Study

Goldsborough Estates, part of the global Bupa Group, manages a retirement and assisted‑living portfolio worth over £200m serving more than 1,000 residents. Their legacy website attracted only modest traffic (roughly 1,000–2,500 visitors per month) and struggled to meet the needs of a wide range of audiences — from private landlords and developers to residents, relatives, suppliers, employees, investors and journalists — while also requiring stronger SEO and mobile access.

NetConstruct delivered a Kentico‑based redesign with Rightmove integration, advanced search, reusable homepage focus areas, BizForms for enquiries and feedback, and SEO optimisations (paired with NetConstruct’s MaxURL service), plus a dedicated mobile site. Since launch, monthly visitors rose to about 9,000 (+260%), content can be updated faster, search visibility improved, and the work received industry recognition.

Goldsborough Estates