Case Study: Gibson Law Office achieves improved SEO and a mobile-friendly, easy-to-manage website with Kentico

Gibson Law Office - Customer Case Study

Gibson Law Office, an Indiana-based criminal defense firm with a statewide client base, needed a modern website to generate leads for felony and misdemeanor cases and criminal-record services. Their old site ran on an obscure CMS that was hard to use, poorly structured, and delivered little traffic or SEO control. Key challenges included migrating nearly 100 pages while preserving URLs, meeting a six-week launch window, and fixing a significantly flawed site structure.

Partnering with BizStream and using Kentico CMS, the team recreated the site page-by-page (migration completed in about three weeks), automated 301 redirects to preserve search rankings, and delivered a responsive site plus mobile apps. They improved UX with blog-to-practice-area integration, added social sharing, optimized performance with caching and minification, and enabled user-friendly SEO tools. The result is an easy-to-manage site with preserved SEO value, better performance, and full mobile support.

Gibson Law Office