Case Study: GEO Specialty Chemicals achieves 12% increase in website visits and 150% increase in referral traffic with Kentico CMS

GEO Specialty Chemicals - Customer Case Study

GEO Specialty Chemicals, a global leader in specialty chemicals, needed to refresh its marketing and improve international communications by creating a single website that would serve diverse global audiences and connect visitors with the right products. The challenge for Boston Interactive was to design a user experience that resonated across markets while reflecting GEO’s commitment to quality and customer care.

Boston Interactive delivered a Kentico CMS–powered site with concise messaging, clean design, dynamic navigation, an interactive product location map and integrated contact forms to guide users to solutions. Within five weeks of launch the site produced a 12% increase in visits and a 150% increase in referral traffic, providing strong early results for GEO’s business development objectives.

GEO Specialty Chemicals