Case Study: Generac Power Systems achieves a flexible, responsive website and improved marketing efficiency with Kentico

Generac Power Systems - Customer Case Study

Generac Power Systems, the leading manufacturer of home backup generators with a broad portfolio across portable, residential, commercial and industrial markets, needed a site redesign to present a cohesive experience for diverse audiences, position the company as an industry leader, and deliver seamless customer service. Because of Generac’s vast product offering, the challenge was to build a flexible, robust platform that allowed Laughlin Constable to create and deploy consistent, timely content at scale.

Laughlin Constable built more than 70 custom Kentico web parts and deep integrations with Generac’s web services to support interactive tools and calculators, product ratings and reviews, and dealer location data. The responsive redesign simplifies navigation on any device, gives marketing teams faster content workflows through form-based content management and staging, and leverages enterprise features (load balancing, personalization) to improve communication and conversions across audience segments.

Generac Power Systems