Case Study: Freixenet achieves 1,360% increase in newsletter sign-ups with Kentico

Freixenet - Customer Case Study

Freixenet, the Spanish sparkling wine producer sold in 100+ countries, engaged Syndicut to redesign its UK site to better showcase products while leaning into popular lifestyle content. The challenge was to improve navigation and engagement, grow newsletter sign-ups and social interaction, enable CMS-driven campaign pages, and ensure all entries flowed into Kentico and Dotmailer — all without direct online sales.

Syndicut delivered a clean, fashion-inspired Kentico site with an easy-to-use CMS, automatic image optimisation, social API and Storify campaign integration, plus a custom competitions module. Results include a 1,360% increase in newsletter sign-ups, overall traffic up 24%, homepage entrance rate up 23% and blog traffic up 109%, prompting discussions about adding e-commerce.

Freixenet

Carmen Beunza

Digital & Content Manager