Case Study: FirstService Residential achieves unified multi‑site marketing and streamlined management with Kentico

FirstService Residential - Customer Case Study

FirstService Residential, a North American leader in property management overseeing over 6,500 associations and 1.5 million residential units, faced a fragmented online presence after rapid growth and many acquisitions. The company needed to rebrand and consolidate dozens of regional sites into a unified system that maintained local relevance, supported resident payments, generated diverse leads (service inquiries, acquisitions, vendors, and hires), and reduced customer confusion.

Bit-Wizards implemented a Kentico CMS and EMS solution hosted on Azure that gives regional offices independent content control while preserving a consistent brand through a single management interface, location detection, responsive design, user/group security, and shared online marketing tools. The result is a unified online marketing and e-commerce platform that simplified administration with workflow-based content management, reduced costs versus multiple third-party apps, improved performance and security, and was well received by the corporate team.

FirstService Residential

Mark Sanfilippo

Principal Technology Solutions