Case Study: Firefly Credit Union achieves 18% more new visitors and 116% mobile growth with Kentico

Firefly Credit Union - Customer Case Study

Firefly Credit Union, a Minnesota credit union serving 70,000+ members with $1B in assets, faced a major rebrand and needed a modern, scalable website to introduce the new name, improve member relevance and usability, support accessibility (WCAG 2.0 A), integrate third‑party systems, and enable better analytics — all under a tight timeline. They engaged ZAG Interactive to reimagine the site’s design, architecture, and user experience.

ZAG delivered new information architecture, wireframed page templates, usability‑tested responsive designs, and built the site in Kentico with custom widgets, third‑party integrations, and a tailored analytics tracking plan. In the first year post-launch the site drove an 18% increase in new visitors, an 18% increase in average time on page, 11% more organic search users, a 116% jump in new mobile visitors, higher engagement beyond online banking, and won Kentico Site of the Year 2016 (Financial Services).

Firefly Credit Union

Michelle Swanson

Digital Strategist