Case Study: FERNO achieves 62% increase in qualified sales leads with Kentico

FERNO - Customer Case Study

FERNO, a global leader in pre-hospital emergency care solutions, consolidated a fractured web presence—six sites across multiple regions—into one global site. Facing severe performance problems (the old site tried to load everything at once), non-reusable code, poor URL/404 handling, and the need for a better sales-facing, localized experience, FERNO chose to migrate from Sitecore to Kentico and rebuild on an MVC architecture.

BizStream rebuilt FERNO.com on Kentico MVC with centralized content and built-in translation, improved admin UX, roles/permissions, custom 404/URL routing, external 301 management, an e-commerce foundation, and integrations with HubSpot, SharpSpring, Zoho CRM, Azure, and Google Analytics/GTM. The relaunch delivered immediate gains: a 75% increase in new visitors in month one, a 62% increase in qualified sales leads, a 22% drop in bounce rate, and recognition as Site of the Year 2019—while making content management and digital selling far easier for the FERNO team.

FERNO