Case Study: Fenerbahçe Sports Club achieves 257% increase in homepage views with Kentico

Fenerbahçe Sports Club - Customer Case Study

Fenerbahçe Sports Club, one of Turkey’s leading multisport organizations, needed a modern, responsive and personalized umbrella website to connect fans, members, athletes and shareholders. Their previous site dated from 2005, and the club required features such as polling and result export, easy content management, user-specific roles and personalized content delivery, plus scheduled publishing to serve a varied audience.

PortalGrup rebuilt the site on Kentico, using a customized admin panel, ready-to-use web parts, marketing automation and role-based personalization to deliver the required features and streamline operations. The relaunch drove major engagement gains—257% increase in homepage views and overall results including +122% monthly visitors, +104% pageviews, +56% time on site and a 13% drop in bounce rate—while saving time and costs and enabling future plans like a stadium virtual tour, a fan wiki (Fenerpedia) and a refreshed e‑commerce store.

Fenerbahçe Sports Club