Case Study: Farmers Telephone Cooperative achieves 36% increase in organic traffic and stronger lead generation with Kentico

Farmers Telephone Cooperative - Customer Case Study

Farmers Telephone Cooperative (FTC) is a South Carolina-based telecommunications cooperative serving more than 60,000 customers with phone, digital TV, Internet, security and wireless services. FTC needed a user-friendly website to engage prospects, improve cross-selling of core products, and enable better self-service and account management, so they partnered with BlueKey to redesign the site and implement a content management system.

BlueKey built the site on Kentico CMS v8 with a customer-lifecycle-focused structure, predictive faceted search, prominent lead-generation calls-to-action, and tools that let non-technical staff manage content. After launch FTC saw a 36% increase in organic traffic, a 40% improvement in top-20 search terms and an overall increase in website leads.

Farmers Telephone Cooperative