Case Study: FACQ achieves 69% increase in showroom searches and 48% more appointment requests with Kentico Xperience

FACQ - Customer Case Study

facq is a 140‑year‑old family‑run Belgian company selling sanitary, heating and plumbing products through 46 Sanicenters and 15 showrooms. Facing a messy, friction‑filled website that made inspiration, product discovery and appointment preparation difficult—especially as customer behavior shifted during the pandemic—facq needed a unified, easy‑to‑navigate digital experience that would showcase products, gather pre‑appointment details and drive sales leads.

Emakina rebuilt facq.be on Kentico Xperience, using widgets, content types, a booking wizard, wishlist and unified contact management combined with persona‑driven journeys, marketing automation and ecommerce capabilities. Launched in 10 months (July 2021), the site sped up page loads by 50% and rapidly improved engagement and conversions—69% more showroom searches, 48% more appointment requests and a 50% increase in interactions—while streamlining meeting preparation and earning a Site of the Year 2021 finalist nod.

FACQ

Pascale Curias

Marketing Manager