Case Study: Equity Institutional achieves a responsive, lead-generating website with Kentico CMS

Equity Institutional - Customer Case Study

Equity Institutional, a leader in alternative investment custodial services for brokers, advisors and sponsors, hired thunder::tech to modernize its keystone website. The brief called for a mobile-first design, multi-system integration and a deep content hierarchy to showcase services and the new Institutional eVantage platform. Key challenges included selecting a flexible, web-farm-capable CMS that could handle many document types, editable areas, open APIs and seamless Salesforce integration so that form submissions would map to specific Campaign, Lead Scoring and Lead Source values.

thunder::tech built a Kentico-powered, responsively designed site with 20+ tailored templates, a robust forms library, interactive educational tools (calculators, tutorial videos) and a categorized form-browsing interface, and worked with Equity’s IT to deploy a web farm and integrate Salesforce. The launch delivered a fully vetted responsive site, generated more than 600 new leads in the first weeks, and provided a scalable CMS and content structure for ongoing growth.

Equity Institutional