Case Study: Engagement & Experience Expo achieves increased traffic and simpler content management with Kentico

Engagement & Experience Expo - Customer Case Study

Engagement & Experience Expo, an Ohio-based events forum run by Loyalty360, connects brands to share customer loyalty and engagement strategies. The organization needed redevelopment and ongoing maintenance for five websites, better reporting and real-time visitor tracking, integration with Woopra and MailChimp, and a migration off an older CMS—challenges that included data mapping, user migration, legacy libraries, restoring and transferring databases, and reducing site load times while keeping cross-site synchronization.

Clavax implemented Kentico 8.1 as the core CMS, cleaned and optimized the codebase, streamlined partner data retrieval, integrated third-party APIs, and introduced digital-marketing features and staff training. The result was a faster, more secure and SEO-indexed platform with a modern design, improved analytics and real-time tracking, higher traffic and registrations, and easier in-house content management.

Engagement & Experience Expo