Case Study: Emerson Colonial Theatre achieves rapid, high‑performance site relaunch and 78% traffic growth with Kentico

Emerson Colonial Theatre - Customer Case Study

Emerson Colonial Theatre, recently acquired and refurbished by the Ambassador Theatre Group (ATG), needed a modern, high-performance website to support its rebranding and the on-sale of tickets for the pre‑Broadway run of Moulin Rouge!. Positive Technology was tasked with delivering a responsive, UX-driven site that integrated with ATG’s ticketing feed, met stringent Azure performance requirements, and hit a non‑negotiable launch deadline.

Positive built the site on Kentico’s Portal Engine with custom page types, web parts, and scheduled tasks to ingest and enrich ATG performance data, deploying to Azure for scalability; the core build took two weeks plus two weeks of UAT, load testing, and content population. The site went live on schedule, was well received by ATG and the public, drove a 78% traffic increase between February and April 2018, and ranked in the top 100 search positions for more than 90 phrases within three months.

Emerson Colonial Theatre

Beth Cartmell

Digital Product Manager