Case Study: EMEA Markets achieves higher traffic, improved engagement and a 21-day faster launch with Kentico

EMEA Markets - Customer Case Study

EMEA Market Place, a global events and news directory from ABS-CBN, engaged Ray Business Technologies to modernize its site with Kentico CMS. The brief required support for events, news, community content and features like geo-targeted event redirection, Gigya single sign‑on, external event photo feeds, multi‑site Azure hosting, Azure Blob media management and selective content staging.

Raybiztech implemented Kentico Enterprise on Azure, storing Gigya users in the CMS, using MaxMind for geo‑targeting, building a dynamic repeater to surface the latest external event photos, organizing media into scalable Azure Blob folders, and creating a custom selective sync after prototyping with the Kentico team. The relaunched site improved marketing and engagement—traffic, unique visitors and average session duration increased, bounce rate dropped 15%, development time was cut by 21 days, and sales, bookings, donations and social engagement all rose.