Case Study: EM Finance Corporation achieves steady lead generation for personal loans with Kentico

EM Finance Corporation - Customer Case Study

EM Finance Corporation, a personal finance lender founded in 2001, moved in 2011 to market cash advances directly via a new lead-generating website rather than solely through accredited dealers. The primary challenge was a design- and UX-focused one: direct and trust-inspiring traffic to a short, easy-to-complete application that still captured enough information, with leads emailed and stored in a custom table.

Create Studios implemented the site on Kentico 5.5 (ASPX) with targeted custom coding, structured content for FAQs and testimonials, and a form workflow that emails and saves leads—built with a clear stage‑2 roadmap for blogging and optimisation. The soft launch produced conversion benchmarks and a steady stream of direct applicants, while the Kentico platform delivered faster development, easier content management and improved stability for future growth.

EM Finance Corporation