Case Study: ECP Design achieves increased retail sales and automated back-office operations with Kentico

ECP Design - Customer Case Study

ECP Design, a UK maker of handmade pottery with over 30 years in trade, wanted to open a retail channel and refresh its online presence to better serve both retail and account-based trade customers. The main challenge was building a responsive, mobile-friendly site that expanded product range and customer experience while integrating cleanly with existing CRM and accounting systems to reduce manual order processing and improve back-office efficiency.

The solution used a Kentico-based responsive e-commerce site that differentiated trade and retail pricing, offered trade customers account or card payment, leveraged promotions and Google Analytics, and enabled staff to manage products easily. Post-launch metrics show strong engagement (average session duration ~6 minutes, over nine pages per visit), healthy conversion rates that added retail revenue, and measurable gains in business agility, efficiency and productivity from the CRM/accounting integrations and process automation.

ECP Design