Case Study: Economical Insurance achieves a 60% engagement boost and faster content management with Kentico

Economical Insurance - Customer Case Study

Economical Insurance, a leading Canadian property insurer founded in 1871, engaged Toronto digital agency ecentricarts to redesign and replatform economical.com from a proprietary CMS to Kentico 9. The content team needed better usability, faster content deployment, unified platform management and secure integrations to handle sensitive customer data, payment processing and multiple legacy systems.

ecentricarts delivered a Kentico 9 build with custom features—geolocation-driven content, Moneris payment tokenization, Kentico email marketing, broker-finder integration, analytics and smart search via MVC controllers, Taleo careers integration, responsive/AODA-compliant design and improved performance. The new site enabled trackable conversion funnels, significantly faster content workflows and roughly a 60% increase in pages visited and session duration, while boosting site speed and Economical’s reputation with brokers.

Economical Insurance

Kevin McCaig

Team Lead of Technical Marketing