Case Study: Eating Recovery Center achieves 42% increase in page views and 44% boost in mobile sessions with Kentico

Eating Recovery Center - Customer Case Study

Eating Recovery Center is an international treatment provider for eating disorders that relied on its website as a primary point of contact for patients, families, and professionals. The existing site felt cluttered and stressful, and ERC needed a cleaner, more helpful experience that could address the needs of distinct visitor personas and better explain their continuum of care.

iMedia redesigned the site with persona-specific content, improved navigation, Kentico-driven templates, custom web parts, workflows and security controls, plus Salesforce integration to support ERC’s internal processes. Since the January 2017 launch, page views are up 42%, mobile sessions rose 44%, bounce rate fell 5%, returning visitors increased 29%, and contributed social conversions improved 6.38%.

Eating Recovery Center