Case Study: Downtown Dermatology achieves a seamless, patient-focused online experience with Kentico

Downtown Dermatology - Customer Case Study

Downtown Dermatology, a Columbus, OH dermatology practice offering cosmetic and medical services, needed a website that reflected its in‑office experience, supported a rebrand, and communicated effectively to two distinct audiences (medical and cosmetic) while integrating a third‑party patient resource database.

k2dsquared rebranded the site, created separate landing pages for medical and cosmetic visitors to boost conversions, and integrated a sortable Health Resource Data Feed, Google Maps and site search to improve patient access. The result was a clear, consistent online presence that mirrors the office experience and a Kentico CMS‑powered backend that meets the practice’s growing content and management needs.

Downtown Dermatology