Case Study: Discover Ireland re-launches discoverireland.ie as a personalised travel hub with Kentico CMS

Discover Ireland - Customer Case Study

Discover Ireland (Fáilte Ireland) needed to re-establish discoverireland.ie as the central source for holiday destinations, activities and accommodation. The brief required a highly structured, intuitive journey for four key user personas while meeting strict brand and accessibility guidelines. Content editors also needed far greater template flexibility to support ongoing marketing, and the site demanded complex functionality — notably a Trip Planner and a personalized “My Discoveries” area — plus integration with multiple third‑party services.

Tibus led a requirements-driven build, creating 30 configurable templates and using an agile five‑developer team to implement the site on the Kentico CMS. Kentico’s drag‑and‑drop, native web parts and reusable custom controls enabled rapid development and easy integration of external services; the site launched in two phases (Feb and May 2011). The result was a robust, flexible CMS that gave editors the promotional control they needed and delivered user-facing personalized itinerary and recommendation tools while meeting accessibility and brand requirements.

Discover Ireland

Ben Gilmartin

Project Manager