Case Study: Digital Marketing University achieves a scalable, mobile-friendly learning community with Kentico

Digital Marketing University - Customer Case Study

Digital Marketing University (DMU) is Kentico’s free training program that teaches marketing newcomers practical skills and connects them with industry experts. The project needed a scalable way to store and deliver video courses, build forums that fostered discussion and a vibrant community, and support mobile users — all while keeping content management simple for Kentico’s team.

Partnering with Bit‑Wizards, the site was designed and built on the Kentico+ cloud using the portal development method and responsive web design, and the Online Marketing tools were enabled to streamline content updates and user tracking. The launch delivered strong engagement — about 80K visitors per month, more than ten hours of video courses, regularly updated expert blogs and 50+ articles — while improving community building and awareness of Kentico’s Enterprise Marketing Solution.

Digital Marketing University