Case Study: Digital Doughnut achieves 672% increase in user sign-ups with Kentico

Digital Doughnut - Customer Case Study

Digital Doughnut, a community of more than one million marketers, needed a more flexible, robust platform to connect users, manage content and events, and migrate large volumes of legacy data. Major Digital was engaged to replace the existing site with a modern solution that would improve sign-ups, engagement and performance while streamlining admin workflows.

Using Kentico, Major Digital delivered a responsive site with authenticated areas, user-generated content, event management, report downloads, data capture, automated report export, DotMailer integration and migration of 18,000+ users and 2,000+ articles. The revamped site optimized load speeds without sacrificing image quality and simplified daily administration—resulting in a 672% jump in user sign-ups and strong gains across metrics: +194% user contributions, +457% mobile traffic, +294% sessions, +262% unique users and +260% global page views.

Digital Doughnut