Case Study: Delta Dental of Massachusetts achieves an optimized, member-focused website with Kentico CMS

Delta Dental - Customer Case Study

Delta Dental of Massachusetts, part of the nationwide Delta Dental system, needed to modernize its website while staying within strict national branding and template guidelines. Partnering with Boston Interactive, the project aimed to personalize the provided templates, optimize information architecture, and add interactive features without compromising brand integrity.

Boston Interactive rebuilt the site on the Kentico CMS, enabling easy content updates and secure member authentication while supporting web analytics, full-text search, online forms and document management. The redesigned site uses clear calls to action, lively banner photography and tools like an Oral Health Quiz and in-site search to improve the user experience and deliver dynamic, branded online services for members.

Delta Dental