Case Study: Decision Resources achieves streamlined content publishing and improved lead capture with Kentico CMS

Decision Resources - Customer Case Study

Decision Resources, a biopharmaceutical information publisher, needed a faster, more flexible website that would get visitors the information they needed quickly. Their legacy proprietary CMS created an IT bottleneck, relied on significant custom code, made landing pages and reusable templates time-consuming to build, lacked content-approval workflows, and made lead capture difficult — all while needing to surface reports stored in a third-party system (iPublish).

Wakefly redesigned the site and rebuilt it on the Kentico CMS in a 10-week project, applying information-architecture best practices, clear calls to action, and lead-generation workflows. Custom Kentico webparts consumed iPublish XML to provide advanced search and report display with consistent branding. The result: streamlined content publishing enabling marketing to update content directly, increased traffic and better lead capture, improved security and workflows, enterprise integration and internationalization, reduced external webmaster costs, and industry design awards.

Decision Resources

Elizabeth Marshall

Director of Marketing