Case Study: Deaf Lottery Australia achieves increased ticket sales and a 22% drop in bounce rate with Kentico

Deaf Lottery Australia - Customer Case Study

Deaf Lottery Australia is a fundraising lottery supporting services for the deaf and hearing‑impaired community. Facing a tight deadline to launch before their next campaign, the organisation needed a modern, responsive site that increased ticket sales and reduced bounce rates while integrating with an existing CRM and the preferred payment gateway—requirements that demanded a careful balance between usability and technical constraints.

Partnering with Zeroseven, Deaf Lottery launched a clean, user‑friendly site built on Kentico with intuitive navigation, mobile/tablet optimisation and content personalisation. The relaunch delivered strong results: a 22.24% reduction in bounce rate, 38.71% of traffic from mobile/tablet devices, the shopping cart becoming the site’s second most visited page, and overall increases in ticket sales and awareness.

Deaf Lottery Australia

Vanessa Sansom

Digital Marketing Officer