Case Study: DC Bead achieves a fast, responsive single-page promotional site with Kentico

DCBead - Customer Case Study

BTG plc commissioned Discover IT to build a distinctive single‑page promotional site for its DC Bead/DC BeadM1 products that would stand apart from other BTG sites while delivering animated content, fast load times (critical for urgent visitors such as snakebite victims) and a fully responsive layout. Key challenges included integrating an external CSS animation library correctly, redeveloping the system for high speed, and fitting a lot of content into clear, mobile‑friendly sections.

Discover IT addressed these by hiding nonessential content, using a color‑coded section structure, and building the site with Bootstrap for responsiveness while managing animations and performance; Kentico was used as the CMS for its flexibility and security. Analytics showed stronger desktop engagement (longer average sessions ≈180s vs ≈100s on mobile) and traffic driven mainly by organic search (46.95%), referral (28.13%) and direct (22.02%), with social under 1%.

DCBead