Case Study: CUTERA achieves a high-performance, global, multilingual marketing website with Kentico

Cutera - Customer Case Study

CUTERA, a California‑headquartered global provider of face and body laser, light, and energy‑based aesthetic systems, engaged Seventyeight Digital to build a multi‑phased, responsive consumer website (desktop/tablet/mobile) with e‑commerce, separate North American and international sites, and multi‑language support. Key challenges included delivering a highly visual, easily editable site for non‑technical CMS administrators; managing hundreds of global events in a findable way; serving fast, regionalized content and language versions; and organizing a large, complex product catalog with search and e‑commerce needs.

Seventyeight implemented the site on Kentico, creating a reusable Panel page type with repeaters for editable visual layouts, a structured events taxonomy and filtering (proximity, date, product, calendar), Category‑based product organization, a location‑based treatment locator, Salesforce and Marketo integrations, responsive design, and a global hosting topology serving regional content. Initial results show faster regional performance, more precise market targeting, improved regional SEO, higher conversion and more qualified leads, and stronger attribution and business intelligence from the CRM/marketing integrations.

Cutera