Case Study: Curbell Plastics achieves increased lead generation and site engagement with Kentico

Curbell Plastics - Customer Case Study

Curbell Plastics, North America’s largest distributor of plastic materials, engaged ecentricarts to replace an underperforming website that wasn’t meeting the needs of prospects, existing customers, or the sales team. The old site suffered from inconsistent information architecture, a cumbersome shopping experience, difficult content updates for sales, and limited online marketing and lead-generation capabilities—hindering online ordering, fulfillment, and brand positioning.

ecentricarts delivered a custom Kentico-based e-commerce platform with a redesigned information architecture, decluttered UI, and a custom front end integrated with Kentico and Curbell’s SAP system for easy product imports and updates. The build included SEO and geo-localization optimizations, catalog indexing, and tools to support lead generation and self-service ordering—resulting in 100% customer satisfaction, increased lead generation, a 25% rise in pages per session and a 22% longer session duration.

Curbell Plastics

Tracy Schiedel

Director of Marketing