Case Study: Cruise Marketing Group achieves faster, more efficient marketing and streamlined collaboration with Kentico

Cruise Marketing Group - Customer Case Study

Cruise Marketing Group, one of Australia’s largest domestic and international cruise marketers (including Cruise Abroad and SevenOceans), faced inefficiencies after rapid growth: fragmented communication, complex multi-team marketing projects, and no reliable way to ensure staff read or follow required processes. They needed a central, easy-to-use system to keep everyone up to date, enforce acknowledgements, streamline collaboration, and ensure consistent publishing workflows.

Web Design Magic implemented a Kentico-based intranet with document version control, check-in/check-out, archiving, custom pop-up acknowledgements and automated workflows. Within three months the teams were executing marketing initiatives faster, collaborating on documents in parallel, and saving enough time to take on more work without hiring additional staff.

Cruise Marketing Group