Case Study: Croke Park achieves a streamlined digital experience and increased online bookings with Kentico EMS

Croke Park - Customer Case Study

Croke Park, the 82,300‑capacity headquarters of the GAA and home to the GAA Museum, Stadium Tour and Etihad Skyline Tour, attracts over 1.5 million visitors a year and hosts games, concerts and corporate events. The existing website needed consolidating multiple microsites and meeting the needs of diverse users—fans, visitors, corporate clients, members and tourists—while improving cross‑device accessibility, event information, bookings, lead generation and e‑commerce.

Strata3 redesigned the user journey and visual experience, migrated content and deployed a responsive Kentico EMS site with interactive stadium and seating maps, enhanced event/location content and integrated advanced analytics (GTM, goal tracking, site search and campaign tagging). The new site gives the Croke Park team full content control, drives online and group bookings for visitor attractions and events, and reduced page views while maintaining time on site—making key information findable within a couple of clicks.

Croke Park

Peter McKenna

Commercial & Stadium Director