Case Study: CroFab® achieves a fast, mobile-friendly website with an interactive US snake map and treatment algorithm with Kentico

CroFab® - Customer Case Study

CroFab is the product website for BTG plc’s crotalidae polyvalent immune fab antivenom; Discover IT was hired to replace an aging Microsoft-based site with a modern, mobile-first experience. The primary challenges were migrating complex functionality into a new platform, delivering fast web responsiveness, creating a mobile-optimized, step-by-step treatment algorithm, and building an interactive US map showing regional pit viper distribution, while also integrating existing iPhone apps.

Discover IT rebuilt the site on Kentico with fluid, responsive layouts hosted on scalable servers, implemented the interactive state map and mobile treatment algorithm, and integrated app links. Since going live in July 2016 the site is faster, ranks better in search, and shows measurable engagement gains: +12.93% mobile sessions, +10.62% average session duration and a -7.41% bounce rate (comparing Feb–Mar 2016 vs. Feb–Mar 2017).

CroFab®

Katie Truluck

Associate Product Manager