Case Study: Conversis achieves higher-quality leads and enhanced credibility with Kentico CMS

Conversis - Customer Case Study

Conversis, a specialist in medical translation, needed a website that would generate higher-quality enquiries and strengthen its credibility in the clinical‑trials and medical translation market. The existing site struggled to convert traffic and the business wanted a structure that showcased case studies and news to demonstrate expertise.

Pull Digital rebuilt the site on Kentico, using a clear wireframe and shallow information architecture to create a focused conversion funnel, plus a simple two‑stage content workflow (Data Entry → Check → Publish). SEO and PPC-friendly landing pages (optimized titles, H1s, URLs and internal linking) were implemented to improve discoverability. The new site now delivers higher-quality leads and has won two international awards (Platinum for design and Gold for best overall website in the MarCom Awards).

Conversis

Gabrielle Jackson

Head of Marketing